Monday, February 7, 2011

Recruitment in the Digital Age

It's a bit unfortunate that this week's topic is on Recruitment, since that's what I picked to write about last week from the text on Social Media, but I'll try and make this one different. The changes in technology that have occurred in the last few years is simply staggering. If you had told someone even 5 years ago that they would be able to carry around a device the size of a picture frame that does everything their desktop did and could connect to the internet with just one push of a button, they'd more than likely be extremely skeptical, to say the least. As technology changes, so too must companies change in order to keep up in every facet of their business. A recruiting firm, such as monster.com, has to find ways to use this new technology to benefit both the companies that use their services to find employees, as well as the people who use the site to post their resumes in hopes of being discovered and recruited by employers. Speaking of monster.com, they have taken advantage of the unique features of the iPad and launched an "App" that will allow users to do a number of things they could not do on the usual mobile devices. Also, they've tailored the app to the unique perspectives that people who use the iPad come to Monster.com for. According to Vasu Nagalingam, Monster.com's senior director of product management: "People looking for a job on a mobile device, what we call seekers, all they want to do is search for jobs and apply for them," he said. "So we don't include things like articles and advice columns as part of the iPad, we just focus on helping them find job opportunities."

2 comments:

  1. Tom, in your current job, are you seeing many small businesses using "social media", such as Facebook, Twitter, etc., for recruiting?

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